Act 30 was a branding and campaign project for an initiative delivered by the IUCN, with a clear and ambitious goal: conserve 30% of the planet’s natural environment by 2030. Environmental work like this tends to reach for the obvious – greens, blues, photographic nature – and in doing so often blends into the background of a cause already crowded with visual noise. The brief was to create something that felt urgent and purposeful without retreating to the expected, giving the initiative a distinct and credible identity that could operate across a global coalition of organisations.
Client: Browning Environmental Communications
