Designing for Audible presents a specific creative challenge: translating the spoken word into something visual. The work spans both ends of the content spectrum, from titles where the writing itself is the draw and the design must communicate tone, genre and mood with economy, to podcasts and personality-led content where the performer is the brand and recognition does the heavy lifting. Each requires a different creative instinct, and knowing which approach serves the content is half the job..
Client: Voikukka
