When the Commercial Bank of Dubai decided to launch a digital disruptor sub-brand in response to the new wave of challenger banks, they needed to build something that felt genuinely new rather than a legacy bank in different clothes. CBD Now required a full brand build from scratch – name, identity, tone, application across digital and physical touchpoints. The creative challenge was to create something with the boldness and confidence of a true disruptor while retaining enough credibility to carry the trust of its parent institution.
Client: Industry Branding
