GlobalWebIndex had a name that described what they’d been, not what they were becoming. Their ambition was to crack the American market, but research showed that US clients were resistant to companies they perceived as foreign-facing, and nothing signals that quite like a name containing the word “global.” The strategic and creative challenge was inseparable: rename the company and rebuild its identity from the ground up in a way that felt authoritative, modern and market-agnostic. GWI. was the result – a rebrand that stripped things back to the essential and let the confidence of the mark do the talking.
Client: Global Web Index
